About Us

Down The Way Media Group Limited Liability Company, is a soon to be multimillion dollar Multi-Media corporation founded in Louisville, Kentucky by Khaii Byrd. Boarded by  Kiyondre Thompson-Fisher and Elijah Sutton. 

DownTheway Media Group is a movement dedicated to eliminating obstacles for independent rap artists. We believe in being consistent and staying ahead of trends to make sure great art receives the recognition it deserves

The DownTheWay Media Group brand manages creative talent from musical acts to screenwriters, and film directors.  DTWMG acts as the strategist and organization behind musical artists, The Fishtank, La'Saucee, $khado, Quelbaby, Kyube, VellyBaby, and Vonnie2x.

 DownTheway Media Group will provide the necessary resources for independent rap artists to overcome the common barriers they face in the music industry. The work necessary to do this involves a multi-faceted approach, offering a centralized hub for all the essentials.

The Barriers Independent Rap Artists Face

Independent artists often face an uphill battle, juggling multiple roles that would typically be handled by a full team at a major label. Some of the most significant barriers include:
 * Financial Strain: A lack of funding makes it difficult to afford quality production, mixing, and mastering, not to mention marketing and music video creation. Many artists have to choose between investing in their craft and simply paying their bills.

 * Lack of Industry Connections: Without the network of a major label, it's a grind to get music in front of the right people—whether they are playlist curators, music bloggers, radio hosts, or other artists for collaborations. This lack of access creates a "glass ceiling" for their success.

 * Creative and Business Overload: Beyond making the music, artists are forced to be their own manager, publicist, social media expert, and business strategist. This can lead to burnout and takes away from their primary focus: creating good art.
 * Distribution and Marketing Hurdles: Getting music onto streaming platforms is one thing, but getting it heard is another. The digital market is oversaturated, and without a strategic marketing plan, an artist's music can get lost in the noise.

 * Lack of Support and Guidance: The music industry can be a cold and isolating place. Without a team to provide support, honest feedback, and a clear path forward, artists can feel lost and unsure of their next move.

How DownTheway Media Group Helps
We want to flip the script by becoming the one-stop shop that provides consistency and eliminates these obstacles, allowing our artists to focus on what they do best: creating. Here's how we'll do the work:

 * Strategic Creative Services: We're not just a label; we're a creative hub. We provide a range of in-house services, including high-quality photography and videography, to help artists build a cohesive and compelling visual brand. This eliminates the need for artists to find and pay for different freelancers, ensuring a consistent and professional image that sets them apart.
 * A "Do it Now" Mentality: We're early adopters. We don't wait for trends to catch on. We'll be constantly scouting new platforms, marketing tactics, and creative avenues to get our artists' music in front of the right audience, right now. This proactive approach ensures our artists are always on the cutting edge and not just playing catch-up.

 * Educational and Collaborative Platform: While we believe in helping, we don't believe in working for free. We'll provide educational content and tips for the wider independent artist community to share our knowledge and give back. But for our signed artists, we offer a full-scale partnership. We'll handle the heavy lifting of distribution, promotion, and brand strategy, ensuring every member of our team has a role to play in the artist's story. This way, the artist gets the resources they need to succeed while maintaining creative control and earning the credit they deserve.

By centralizing these services and operating with a clear, strategic vision, DownTheway Media Group creates a story where our artists are not just a part of the team—they are the heroes on a mission to be heard. We're the foundation that allows them to build their empire, providing the tools, support, and a collective belief that good art deserves to be discovered.